Oatly - Custard by Giggs
The UK’s most Legendary Rapper, and a Swedish Oat Milk Company, drop a limited edition non-dairy dessert in London
Check your DMs… because sometimes, when you’re mindlessly managing the Instagram feed for a Swedish oat milk company, London’s most legendary rapper drops you a message about custard. That was the case when Giggs, the legendary rapper we mentioned, asked Oatly to partner on a campaign to support his favorite product: Oatly’s non-dairy custard. Six months later, Giggs and Oatly brought “Custard by Giggs” to the streets of London (and beyond).
The campaign came to life across four hype films, custom designed merch—including a limited edition Cake & Custard Kit—and a 1-day cake drop in London’s Peckham neighborhood.
